Project Profile:
Color Grading 'The Courier' with Louisiana's Films In Motion and Colorist Omar Godinez
'The Courier' was shot using RED cameras, with RED media copied from the editor's RAID into Film In Motion's RAID 5 system
Shot and finished in Louisiana, 'The Courier' joined massive features such as 'Battle LA' and the 'Twilight' movies, as well as the host of independent films and television series that have transformed the state into the fastest growing region in the US for feature and television work. So while faced with the need to create a blockbuster look on a tight budget, the producers of the film needed to join forces with local post professionals that had experience handling all levels of production. To finish the film, the filmmakers chose Baton Rouge's Films In Motion. Read More

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Feature:
Improving UX on the Cheap
Perfecting your apps UX can be a costly endeavor. But adequate planning and tightly focused study groups can keep costs under control while ensuring the finished product is of high quality. Read More
Product Review:
Twixtor: 30p to 24p in After Effects
Twixtor, from Re:Vision Effects, Inc., has been around for a while. It works with Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro (X and 7), Autodesk combustion, flame, Maya Composite, Avid, Foundry Nuke, Sony Vegas Pro, and several others. It changes speed, timing, and frame rates of footage (frame rate conversion is currently only available with After Effects or Combustion). Twixtor does this by warping and interpolating new frames from the original footage using RE:Vision's proprietary tracking technology to calculate every individual pixel's motion in a sequence. Read More
Business Issues:
Content Insider 228 - NAB Wrap
NAB is the second most popular event for us to attend because we like to see how prehistoric our years in TV were compared to today and it's like light years. This year we're way beyond pushing stuff to the tube. The content people are sending stuff to everything. We know that's not a brilliant observation but what literally blows us away is how the industry is now able to do it so precisely to your mobile device, in the right format, even at the right time and BAM!!! With the right ads around it that are of most interest to you. It is so elegant. Oh sure they're not exactly certain what your threshold of pain will be for the volume of ads but they're working on that. Oh and NAB was cloudy too. We're going to have to revisit this again...shortly but for now... Read More
Tutorial:
Pesky Updates Ate the Video of My Homework
Apple recently updated Final Cut Pro to version 10.0.3, adding a boatload of welcome new features and fixes, and just as with the previous updates, also introducing a number of problems for people after updating to the latest version of FCPX. There are a few things you can do to prepare for an update to help minimize problems and disruptions to your workflow, and a few things you can do after an update to help recover. This tutorial will outline some steps you can take to a more successful update. Read More
Business Issues:
Content Insider 227 - Horizontal Marketing
A friend voiced the need for Best Buy to go outside to find a new boss but he was countered with "they need someone who knows what's going on." Maybe he's right, maybe they're right but whomever the board selects he/she will probably be a specialist in turn-arounds. That's what's wrong with most marketing organizations - specialists in print, online, video ads; specialists in research, sales support, tradeshows; specialists in Facebook, Twitter, media relations, crisis management. A whole bunch of silos. They don't talk to each other, they don't talk to the customer. Gee maybe that's the problem! Let's get over ourselves, our titles, our areas of authority and focus on reaching out to, touching, working with customers because that's what we're in business for...aren't we? Read More
Tutorial:
Under New Management
In legacy versions of Final Cut Pro you had to set scratch disks to manage where your video data and cache files would be stored. And you were limited to twelve drives at any one time. Final Cut Pro X makes it easier to specify where your video and project files are stored, automatically saving your Events and Projects in the Movies folder by default. But have no fear, your Events and Projects can be stored on any drive connected to your Mac, and you can easily move existing Events and Projects between drives when needed to keep your stories organized. Read More
Business Issues:
Taking a Stand
Retailers across the board are struggling with the growing issue/concern over people visiting the store, checking out a product and then using their mobile device to purchase...somewhere else. In addition, they are looking for new, better, more cost effective ways of increasing sales of specific products at specific times. Jeff discusses how quality video, streaming content and digital signage can come together to efficiently, quickly come to the rescue to help retailers and help consumers find the products they want and need...sometimes even when the don't realize they want, need the product. And some of his firm's research proves in dollars and cents that it's more than just pie-in-the-sky wishful thinking. Sales results are only part of the answer that engages the consumer and strengthens the retailer/consumer relationship. Read More
Tutorial:
Intangible Tangibility
In the digital age of filmmaking we no longer rely on the tangibility of film to preserve our work during editing and post-production, but on the collected virtual sequences of binary ones and zeroes stored magnetically or optically on various flavors of digital media. The new digital workflow brings about its own issues of storage, maintenance, and long term reliability which makes it all the more essential to protect your story's data files. Read More
Product Review:
Tamron 18~200mm F/3.5-6.3 Di III VC E-Mount Lens
The NEX 7 I have not seen before, but apart from one and a half little niggles, I am in love with this little beastie; it takes fantastic shots. And the niggle and a bit? The viewfinder as it brings up my left eye dominant issue is the big one. The half is as it has an auto LCD to viewfinder switch when you look through the viewfinder, if you wear glasses, sometimes it does 'sense' you unless you press hard against the rubber cup and this tends to smear your specs. Read More
Tutorial:
Final Cut Pro X Favorite Things
Final Cut Pro X introduced a lot of new tools, features and interface elements that take some getting used to, because they don't necessarily work the way they did in legacy FCP. So how do you go about preserving those selections of desirable clip segments you've spent valuable time marking for editing, in a persistent manner? In this tutorial, we'll show you that marking clips as Favorites, may become one of your favorite things. Read More

Imagineer Systems / Mocha v3
Curious Turtle has added 3 new chapters of training to their mocha series: http://www.imagineersystems.com/products/training Newly ad Read More
 
Stash 92 `nuff said
Stash 92 Podcast is out [vimeo 41979766 nolink] Read More
 
Lots of Adobe news
Adobe Creative Cloud , a subscription-based offering for making, sharing and delivering creative work, featuring  Creative Suite 6 ,new HTML5 de Read More
 
Time to make plans for Anime Expo AX (06/29) LA
Anime Expo (AX), North America?s largest anime, manga and Japanese pop culture celebration, today announced Japanese pop culture sensation Danny Choo Read More
 
RE:VisionFX is CS6 ready
RE:Vision Effects announces support for Adobe After Effects CS6 and Premiere Pro CS6. RE:Vision Effects, acclaimed effects plug-in industry leader Read More
 

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