Count Me In App Co-Founder to Address Major Retailers at Incomm's Annual Partner Alliance Conference on Ways to Engage Consumers Through Social Commerce Technology

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Count Me In App Co-Founder to Address Major Retailers at Incomm's Annual Partner Alliance Conference on Ways to Engage Consumers Through Social Commerce Technology (February 03, 2012)

Toronto, ON, Canada (PRWEB) February 03, 2012

Jeff Saul, Co-Founder of Count Me In app, will take the stage next week at InComm's Partner Alliance conference at Miami Beach's Eden Roc Renaissance Resort and Spa to address retailers, product providers and industry experts on how to leverage innovative Facebook applications and tools in order to engage consumers, create new revenue streams and compile valuable real-time consumer intelligence.

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products. Its 225,000 partner locations generated nearly $10 billion in retail sales of prepaid products in 2009 and over 1 billion customers every week. With InComm, retailers can unleash new revenue streams by offering the industry's most appealing products. InComm's retail network features most of the premier brands in the big box, grocery, convenience, chain drug, discount, electronics, office supply and other categories.

This year's InComm conference theme, Passport to Innovation, provides the perfect stage for a wide variety of global prepaid and payment industry professionals to share their expertise. Discussions and presentations will be led by professionals with various backgrounds addressing today's challenges, sharing insights and identifying new trends and opportunities both domestic and international. InComm's Partner Alliance is known for speakers who extremely knowledgeable, entertaining and motivating.

Jeff Saul, Co-Founder of Count Me In app will lead the session titled "Strategically Targeting Your Audience through Social Commerce." The session will focus on ways to engage consumers through social commerce technology and compile comprehensive customer intelligence data. Consumer intelligence data gleaned through social media such as Facebook, can be used to strategically enhance general marketing efforts and effectively profile and target segments of consumers that have indicated interest in and/or willingness to purchase specific products and services.

Over the past 17 years, Saul has been working with multiple national and international retailers to enhance their overall operations and consumer experiences. He has noticed that many retailers struggle to maintain margin, attract the online window shopper and continue to show growth, while adopting the best practices within the social commerce space.

Count Me In is a proprietary platform, designed to allow both retailers and consumers the option to get the most out of their social commerce experience. Retailers are able to use the Count Me In App in order to offer their product for shopping and gift registries from within their Facebook pages; while consumers can browse through thousands of products, designate a gift recipient and invite their friends to contribute with a few simple clicks.

Count Me In's solution includes a comprehensive consumer intelligence module that gathers real-time information including reference data, transactional data and customer activity. This valuable information is gathered and analyzed in order to help retailers better understand their audience, identify potential purchasers and provide the necessary information in order to narrow-cast through registrants who have already demonstrated a preparedness to purchase a specific product type.

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