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RED/SCRATCH Workflow Puts Hong Place Vision at Forefront of Digital Cinema in China
 Riding high on the wave of digital cinema, Hong Place Vision is the biggest rental company of RED Digital Cinema cameras in Beijing, and has built a post-production studio to meet the demand for the rapidly rising number of digital film and TV productions in China. At the hub of their data workflow and DI tool suite is ASSIMILATE's SCRATCH® Digital Finishing Solution.
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ASSIMILATE to Feature SCRATCH v5.2 Digital Post Workflows for Finishing 3D, RED, ARRI Alexa, and Other Formats at IBC 2010
 SCRATCH v5.2 demos will include state-of-the-art tools for color grading, finishing, compositing, and 3D-specific features, such as convergence, scaling, and versioning. Other 3D demos will include ASSIMILATE's exclusive offering -- 3ality 3Play Pro S -- a professional quality stereo monitoring system, and developed in partnership with Telairity, the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world.
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Colorista II
 When it comes to a program like After Effects, competing with Color Finesse 3 (that comes with AE CS5) can be tricky, but if there is one company out there determined to do it, it's Red Giant Software and their flagship color correction application Colorista.
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Avid's Media Composer 5 Part 3 - Matrox's MXO2 mini
 When AVID stated that they supported the MXO2 mini to monitor external video, I was pretty surprised, as this is a big change of direction for AVID as they normally only support their own hardware for video monitoring. I wanted to give the MXO2 mini a fair shake, as for the $449 price tag I really wanted (and hoped) it to work for the user bases sake. Let's see how it fared.
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ASSIMILATE Helps Divizion Create a Film Factory in Poland
 In less than a year since opening, Divizion has completed the DI on seven features, including "Cookie" (Ciacho), one of Poland's biggest-budget productions, directed by Patryk Vega. Next up is the big-budget, 3D stereo horror-flick "Charnobyl 2012", from the same director. Providing in-house production resources; a clutch of RED ONE(tm) cameras, with RED Epic Stage 2 plus CG coming soon; editing; and ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the VFX and digital intermediates (DI).
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Media Composer 5 Feature Showcase
 We AVid users have had a BIG problem, and that was working with footage that was not OMF or (now) MXF. Any footage that wasn't captured via the digitize tool needed to be imported and converted to either OMF or MXF, and in many cases, the process was excruciatingly long if files weren't rendered with the Avid Codec. Thankfully, with Media Composer 5, that is no longer the case.
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Media Composer 5 Feature Showcase Part 2
 With Media Composer version 5, Avid is moving in not only a forward direction, but in a bit of a sideways direction as well. Premiere Pro CS5 and Final Cut Pro are drag-and-drop editing applications. This means that you can not only drag clips from the preview window and drop it into your timeline, but you now have an extensive amount of flexibility when dragging clips around in your timeline as well.
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"Standing Ovation" Shines in SCRATCH-RED Workflow at Local Hero Post
 Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA.
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ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
 Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution.
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Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth?
 I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything.
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