Case Study:
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth?
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything. Read More

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Product Review:
Colorista II
When it comes to a program like After Effects, competing with Color Finesse 3 (that comes with AE CS5) can be tricky, but if there is one company out there determined to do it, it's Red Giant Software and their flagship color correction application Colorista. Read More
Project Profile:
yU+Co Teams With Agency DraftFCB For 2010 Census Campaign
In a whimsical, branding initiative, yU+Co, the design and visual effects studio led by Creative Director Garson Yu, unveiled a multifaceted campaign targeting. . . well, every person in America. Working under the direction of agency DraftFCB New York, the 2010 Census campaign encompasses TV, print, outdoor and online -- a media blitz that includes the work of 14 partner agencies produced in 28 different languages. Read More
Project Profile:
Kommitted Takes Continental Airlines Around The World in 30 Seconds, via Kaplan Thaler
Kommitted Director Nathan McGuinness, in collaboration with the VFX pros at Asylum and the Kaplan Thaler Group, lensed a recent :30 promoting the ease of travel on Continental Airlines. Read More
Project Profile:
Absolute Helps Stride Keep Secrets For JWT
Some things are best left unsaid. JWT NY and Director Jack Cole of Pulse Films London tapped Absolute and Lead Flame Artist Daniel Morris to send this message with a hilarious :30 promoting the secret flavor of Stride Gum's new Mega Mystery brand. Read More
Project Profile:
FuseFX Taps Nuke For Extensive VFX on Showtime's "United States of Tara"
When Burbank-based visual effects studio FuseFX began working on the new season of Showtime's "United States of Tara," it turned to Nuke, The Foundry's powerful compositing application, to facilitate the extensive green screen effects required for a series about a woman with a multiple personality disorder. Read More
Project Profile:
Anonymous Pumps Out Lexus Hybrid Spot for Team One
Anonymous Content Director Andrew Douglas, via Team One, recently completed a compelling :60 promoting Lexus' line of hybrid vehicles. The spot is a masterpiece of choreography and a beautiful ode to the luxury car maker's foresight. Read More
Project Profile:
Loyalkaspar Teams With Agency Brooklyn Brothers For Cable Provider Insight Communication's Ten-Spot Branding Campaign
When ad agency The Brooklyn Brothers approached New York-based design and story-driven creative engagement studio, Loyalkaspar, about collaborating on a campaign for Insight Communication, the U.S's ninth largest cable operator (serving the Kentucky, Ohio and Indiana areas), they knew it would be a test on a number of levels. Not only was the idea creatively challenging, but given the project's budget restrictions it would also force them to rethink how to achieve the spectacular results the concept demanded. Read More
Project Profile:
Calabash Animation animates Captain Night Night for Frosted Cheerios
Calabash Animation just completed animation work for Frosted Cheerios that brings to animated life Captain Night Night, a zany wrestling character that spends his time trying to jostle a live action teenager back to bed. As the teen tries to get out of bed, Captain Night Night tries to wrestle him back to bed. Read More
Project Profile:
Asylum and Smuggler Change Life Into Art for Samsung Mobile
Asylum Design CD Simon Cassels, in collaboration with Smuggler directing team The Guard Brothers via Leo Burnett, Chicago, handled post, VFX, design and animation on an imaginative spot promoting the Android-powered Samsung Behold(r) II mobile phone. The :30 advertisement, Graphic Artist, continues Samsung Mobile's overarching campaign to show off the innovative and practical uses for their smart phones in everyday life. Read More
Featured News:
Joachim Back's The New Tenants Wins Oscar - VFX by SMNY
Joachim Back's The New Tenants took home an Oscar last night in the best Live-Action Short category. With VFX and Finishing courtesy of Smoke & Mirrors New York (SMNY), The New Tenants tells the terrifying story of two men who move into an apartment and discover its cursed history through a disturbed cast of neighbors. Read More

Eat Pray Love Used Final Cut Studio In Post-Produ...
Editor Bradley Buecker trusted Final Cut Studio to edit 422,000 feet of film! Read More
 
Rise|FX Electrifies Zeus's Lightning Bolt in ...
Although the entire Percy Jackson film is chock-full of fantastic visual effects, the last sequence on Mt. Olympus is when the lightning bolt takes center stage. The lightning bolt was a complex design, with the look of moving plasma, a w... Read More
 
Capturing Moving Cars with AJA Ki Pro and the ARR...
When AJA Video Systems first announced the Ki Pro portable digital recording device, it was met with great enthusiasm and won six major industry awards. Director of Photography (DoP) Timo Plogstedt discovered these benefits and more when rec... Read More
 
MAXON R12 Announced
MAXON R12 is here http://maxon.net Read More
 
DigiEffects DEPTH for After Effects
Digieffects, a developer of popular visual effects plugins,today announced that Depth is immediately available for purchase.Depth, a plugin for After Effects, easily converts an entire AfterEffects composition into a depth map. Available for $49 ... Read More
 

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