Case Study:
ASSIMILATE AT FOREFRONT OF 3D FILMMAKING WITH SCRATCH 3D REAL-TIME DATA WORKFLOW
SEE LATEST SCRATCH 3D WORKFLOWS AT IBC 2010
ASSIMILATE's SCRATCH(r) Digital Finishing Solution is taking the lead in affordable/high-performance 3D data workflows for the filmmaking, TV, and advertising markets, worldwide. The rapid rise of 3D digital cinema is bringing magical and high-impact experiences back to feature films, capitalizing on its wow factor for global audiences young and old. Read More

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Interview:
Digital Cinema and Data Workflows in China: An Interview with Wu Chiao, Director and Cinematographer
Well known director and cinematographer Wu Chiao is at the forefront of digital cinema in China. He has been immersed in the filmmaking process since his first day as a student of cinematography at the Beijing Film Academy. He has been the director and/or cinematographer (DP) of numerous films, setting a standard of excellence within China. George Lucas` "Star Wars II" -- the first motion picture to be shot using an HD camera -- planted the seed with Wu Chiao that quality movies... Read More
Company Profile:
ASSIMILATE Expands Reach in Asia; Launches ASSIMILATE China
With the rapid rise of 2D and 3D digital cinematography in China, ASSIMILATE announced today the expansion of its global sales and support organizations with the launch of ASSIMILATE China, and the opening of a main office in Beijing, China, effective immediately. ASSIMILATE Inc, with headquarters in Santa Clara, CA, has sales, service and technology teams located around the world. Read More
Project Profile:
RED/SCRATCH Workflow Puts Hong Place Vision at Forefront of Digital Cinema in China
Riding high on the wave of digital cinema, Hong Place Vision is the biggest rental company of RED Digital Cinema cameras in Beijing, and has built a post-production studio to meet the demand for the rapidly rising number of digital film and TV productions in China. At the hub of their data workflow and DI tool suite is ASSIMILATE's SCRATCH® Digital Finishing Solution. Read More
Company Profile:
ASSIMILATE to Feature SCRATCH v5.2 Digital Post Workflows for Finishing 3D, RED, ARRI Alexa, and Other Formats at IBC 2010
SCRATCH v5.2 demos will include state-of-the-art tools for color grading, finishing, compositing, and 3D-specific features, such as convergence, scaling, and versioning. Other 3D demos will include ASSIMILATE's exclusive offering -- 3ality 3Play Pro S -- a professional quality stereo monitoring system, and developed in partnership with Telairity, the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world. Read More
Product Review:
Colorista II
When it comes to a program like After Effects, competing with Color Finesse 3 (that comes with AE CS5) can be tricky, but if there is one company out there determined to do it, it's Red Giant Software and their flagship color correction application Colorista. Read More
Case Study:
ASSIMILATE Helps Divizion Create a Film Factory in Poland
In less than a year since opening, Divizion has completed the DI on seven features, including "Cookie" (Ciacho), one of Poland's biggest-budget productions, directed by Patryk Vega. Next up is the big-budget, 3D stereo horror-flick "Charnobyl 2012", from the same director. Providing in-house production resources; a clutch of RED ONE(tm) cameras, with RED Epic Stage 2 plus CG coming soon; editing; and ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the VFX and digital intermediates (DI). Read More
Product Profile:
"Standing Ovation" Shines in SCRATCH-RED Workflow at Local Hero Post
Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA. Read More
Company Profile:
ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution. Read More
Product Profile:
ASSIMILATE Features Stereo 3D Workflow in SCRATCH v5.1 at Broadcast Asia 2010
SCRATCH v5.1 also introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. SCRATCH v5.1 includes a host of new product features and enhancements that propel creative pros -- broadcasters, filmmakers, studios, post facilities, creative teams, and agencies -- to work at their utmost levels of creativity. Read More
Project Profile:
Nice Shoes Delivers Promise in United Nations PSA
The 38th annual United Nations World Environment Day, on Saturday, June 5th, was highlighted by an event which took place in Rwanda City, Rwanda the same day. Nice Shoes helped spread the word about the global event with design, VFX and color-grading work on an upbeat PSA. Read More

Eat Pray Love Used Final Cut Studio In Post-Produ...
Editor Bradley Buecker trusted Final Cut Studio to edit 422,000 feet of film! Read More
 
Rise|FX Electrifies Zeus's Lightning Bolt in ...
Although the entire Percy Jackson film is chock-full of fantastic visual effects, the last sequence on Mt. Olympus is when the lightning bolt takes center stage. The lightning bolt was a complex design, with the look of moving plasma, a w... Read More
 
Capturing Moving Cars with AJA Ki Pro and the ARR...
When AJA Video Systems first announced the Ki Pro portable digital recording device, it was met with great enthusiasm and won six major industry awards. Director of Photography (DoP) Timo Plogstedt discovered these benefits and more when rec... Read More
 
MAXON R12 Announced
MAXON R12 is here http://maxon.net Read More
 
DigiEffects DEPTH for After Effects
Digieffects, a developer of popular visual effects plugins,today announced that Depth is immediately available for purchase.Depth, a plugin for After Effects, easily converts an entire AfterEffects composition into a depth map. Available for $49 ... Read More
 

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