Product Profile:
"Standing Ovation" Shines in SCRATCH-RED Workflow at Local Hero Post
Film Opens July 16 Nation Wide
Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA. Read More

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Project Profile:
Digital Screening for Fracture at 2010 Cannes Film Festival
Fracture, the 27-min film from French editor, writer and director Nicolas Sarkissian, is screening at the Cannes Film Festival's prestigious International Critics Week, which showcases first and second feature films by directors worldwide. Wallpaper Productions in Paris, France used ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the post-production data workflow. Read More
Project Profile:
Tool Mans Up for Miller Lite Campaign via Draftfcb
Tool Director Erich Joiner, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaign, launching an irreverent taste-driven message for the original light beer. Read More
Project Profile:
yU+Co Teams With Agency DraftFCB For 2010 Census Campaign
In a whimsical, branding initiative, yU+Co, the design and visual effects studio led by Creative Director Garson Yu, unveiled a multifaceted campaign targeting. . . well, every person in America. Working under the direction of agency DraftFCB New York, the 2010 Census campaign encompasses TV, print, outdoor and online -- a media blitz that includes the work of 14 partner agencies produced in 28 different languages. Read More
Project Profile:
Rhino Scales Up For Cox
Rhino CD Natasha Saenko, in conjunction with Periscope and Untitled's Tim and Jeff Cronenweth, just completed work on the new campaign for Cox Business that promotes the company's custom communications solutions. The two spots are just the latest in a long string of transformation and transition spots that Rhino has handled for Mazda, Subway, Audi, Mercedes, and Panasonic Tough Book, among others Read More
Project Profile:
Making a Pig Splash
Nanny McPhee and the Big Bang, which opens in the UK on March 26th 2010, is the sequel to the hugely successful (over $120m internationally) 2005 family hit, Nanny McPhee. As with the first film, Emma Thompson wrote the screenplay and also stars as the eponymous child minder. Read More
Project Profile:
Cut + Run's Williams and Swietlik Edit Carl Rinsch' Film " Podarok" for Philips Cinema's Parallel Lines Project
This morning Philips debuted five innovative and compelling films that comprise "Parallel Lines" a project commissioned for Philips Cinema 21:9 TV. Among them is the dazzling, cinematic thriller "Podarok" which was written and directed by RSA's Carl Erik Rinsch and edited by Cut + Run's Dayn Williams and Dan Swietlik. Read More
Project Profile:
A Non-Blizzard Doesn't Keep Lit Post From Its Appointed Snow Job
Much to the consternation of millions of people, the U.S. was hit last winter by a series of bone-chilling blizzards. But for Frozen, a feature film about three skiers stranded on a chairlift and forced to make life-or-death choices that prove more perilous than staying put and freezing to death, a snowstorm was what was exactly called for to make the peril complete. Plans were dashed, however, when the weather turned uncooperative and the film had literally no budget to create the demanding visual effects in post. Read More
Company Profile:
QLab in Mumbai: Five SCRATCH Systems for High-End DI and Training
India's QLab turned to SCRATCH when its existing DI system ran into "issues". The experience was so good, the company now has five SCRATCH systems deployed across its DI/photochemical lab and burgeoning Digital Film School training facility. Read More
Project Profile:
Kommitted Takes Continental Airlines Around The World in 30 Seconds, via Kaplan Thaler
Kommitted Director Nathan McGuinness, in collaboration with the VFX pros at Asylum and the Kaplan Thaler Group, lensed a recent :30 promoting the ease of travel on Continental Airlines. Read More
Project Profile:
Hybrid Production Boutique DETOX Launches with Integrated Campaign for Henson Alternative
DETOX, a brand-new hybrid production boutique in New York, has officially launched. Headed by Founder/Creative Director Barney Miller, alongside experienced industry pros Rachelle Way, Head of Production, and Alice Mintzer, Creative Development, DETOX features a roster of top creative and emerging talent whose professional backgrounds span the spectrum of production and post. Read More

Eat Pray Love Used Final Cut Studio In Post-Produ...
Editor Bradley Buecker trusted Final Cut Studio to edit 422,000 feet of film! Read More
 
Rise|FX Electrifies Zeus's Lightning Bolt in ...
Although the entire Percy Jackson film is chock-full of fantastic visual effects, the last sequence on Mt. Olympus is when the lightning bolt takes center stage. The lightning bolt was a complex design, with the look of moving plasma, a w... Read More
 
Capturing Moving Cars with AJA Ki Pro and the ARR...
When AJA Video Systems first announced the Ki Pro portable digital recording device, it was met with great enthusiasm and won six major industry awards. Director of Photography (DoP) Timo Plogstedt discovered these benefits and more when rec... Read More
 
MAXON R12 Announced
MAXON R12 is here http://maxon.net Read More
 
DigiEffects DEPTH for After Effects
Digieffects, a developer of popular visual effects plugins,today announced that Depth is immediately available for purchase.Depth, a plugin for After Effects, easily converts an entire AfterEffects composition into a depth map. Available for $49 ... Read More
 

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