Case Study:
ASSIMILATE AT FOREFRONT OF 3D FILMMAKING WITH SCRATCH 3D REAL-TIME DATA WORKFLOW
SEE LATEST SCRATCH 3D WORKFLOWS AT IBC 2010
ASSIMILATE's SCRATCH(r) Digital Finishing Solution is taking the lead in affordable/high-performance 3D data workflows for the filmmaking, TV, and advertising markets, worldwide. The rapid rise of 3D digital cinema is bringing magical and high-impact experiences back to feature films, capitalizing on its wow factor for global audiences young and old. Read More

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Product Review:
G-Technology G-Drive mobile 500GB
G-Technology has a new mobile drive targeted at users of Apple's MacBook Pro that is built around the FireWire 800 interface and a 5400rpm Hitachi hard drive. Called the G Drive mobile, the portable FireWire drive is formatted for Apple computers and is a Time Machine Ready 500GB drive. The drive features a new piano black top while the sides and bottom are brushed aluminum, in part to match Apple's line of aluminum MacBook Pro notebook computers. Read More
Interview:
Digital Cinema and Data Workflows in China: An Interview with Wu Chiao, Director and Cinematographer
Well known director and cinematographer Wu Chiao is at the forefront of digital cinema in China. He has been immersed in the filmmaking process since his first day as a student of cinematography at the Beijing Film Academy. He has been the director and/or cinematographer (DP) of numerous films, setting a standard of excellence within China. George Lucas` "Star Wars II" -- the first motion picture to be shot using an HD camera -- planted the seed with Wu Chiao that quality movies... Read More
Company Profile:
ASSIMILATE Expands Reach in Asia; Launches ASSIMILATE China
With the rapid rise of 2D and 3D digital cinematography in China, ASSIMILATE announced today the expansion of its global sales and support organizations with the launch of ASSIMILATE China, and the opening of a main office in Beijing, China, effective immediately. ASSIMILATE Inc, with headquarters in Santa Clara, CA, has sales, service and technology teams located around the world. Read More
Project Profile:
RED/SCRATCH Workflow Puts Hong Place Vision at Forefront of Digital Cinema in China
Riding high on the wave of digital cinema, Hong Place Vision is the biggest rental company of RED Digital Cinema cameras in Beijing, and has built a post-production studio to meet the demand for the rapidly rising number of digital film and TV productions in China. At the hub of their data workflow and DI tool suite is ASSIMILATE's SCRATCH® Digital Finishing Solution. Read More
Company Profile:
ASSIMILATE to Feature SCRATCH v5.2 Digital Post Workflows for Finishing 3D, RED, ARRI Alexa, and Other Formats at IBC 2010
SCRATCH v5.2 demos will include state-of-the-art tools for color grading, finishing, compositing, and 3D-specific features, such as convergence, scaling, and versioning. Other 3D demos will include ASSIMILATE's exclusive offering -- 3ality 3Play Pro S -- a professional quality stereo monitoring system, and developed in partnership with Telairity, the first 3D Post Remote-Review Network for simultaneous, real-time review by post houses and clients, anywhere in the world. Read More
Product Review:
Colorista II
When it comes to a program like After Effects, competing with Color Finesse 3 (that comes with AE CS5) can be tricky, but if there is one company out there determined to do it, it's Red Giant Software and their flagship color correction application Colorista. Read More
Product Review:
Avid's Media Composer 5 Part 3 - Matrox's MXO2 mini
When AVID stated that they supported the MXO2 mini to monitor external video, I was pretty surprised, as this is a big change of direction for AVID as they normally only support their own hardware for video monitoring. I wanted to give the MXO2 mini a fair shake, as for the $449 price tag I really wanted (and hoped) it to work for the user bases sake. Let's see how it fared. Read More
Case Study:
ASSIMILATE Helps Divizion Create a Film Factory in Poland
In less than a year since opening, Divizion has completed the DI on seven features, including "Cookie" (Ciacho), one of Poland's biggest-budget productions, directed by Patryk Vega. Next up is the big-budget, 3D stereo horror-flick "Charnobyl 2012", from the same director. Providing in-house production resources; a clutch of RED ONE(tm) cameras, with RED Epic Stage 2 plus CG coming soon; editing; and ASSIMILATE's SCRATCH(r) Digital Finishing Solution for the VFX and digital intermediates (DI). Read More
Video-Based Tutorial:
Media Composer 5 Feature Showcase
We AVid users have had a BIG problem, and that was working with footage that was not OMF or (now) MXF. Any footage that wasn't captured via the digitize tool needed to be imported and converted to either OMF or MXF, and in many cases, the process was excruciatingly long if files weren't rendered with the Avid Codec. Thankfully, with Media Composer 5, that is no longer the case. Read More
Video-Based Tutorial:
Media Composer 5 Feature Showcase Part 2
With Media Composer version 5, Avid is moving in not only a forward direction, but in a bit of a sideways direction as well. Premiere Pro CS5 and Final Cut Pro are drag-and-drop editing applications. This means that you can not only drag clips from the preview window and drop it into your timeline, but you now have an extensive amount of flexibility when dragging clips around in your timeline as well. Read More

Eat Pray Love Used Final Cut Studio In Post-Produ...
Editor Bradley Buecker trusted Final Cut Studio to edit 422,000 feet of film! Read More
 
Rise|FX Electrifies Zeus's Lightning Bolt in ...
Although the entire Percy Jackson film is chock-full of fantastic visual effects, the last sequence on Mt. Olympus is when the lightning bolt takes center stage. The lightning bolt was a complex design, with the look of moving plasma, a w... Read More
 
Capturing Moving Cars with AJA Ki Pro and the ARR...
When AJA Video Systems first announced the Ki Pro portable digital recording device, it was met with great enthusiasm and won six major industry awards. Director of Photography (DoP) Timo Plogstedt discovered these benefits and more when rec... Read More
 
MAXON R12 Announced
MAXON R12 is here http://maxon.net Read More
 
DigiEffects DEPTH for After Effects
Digieffects, a developer of popular visual effects plugins,today announced that Depth is immediately available for purchase.Depth, a plugin for After Effects, easily converts an entire AfterEffects composition into a depth map. Available for $49 ... Read More
 

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