iCopyright Introduces Discovery

Company News: Page (1) of 1 - 09/16/08

iCopyright Introduces Discovery Content Monitoring and Infringement Detection Service for Online Publishers (September 16, 2008)

SEATTLE, WA -- (Marketwire) -- 09/16/08 -- iCopyright announced today the release of Discovery, a web-based service that finds both licensed and unlicensed uses of a publisher's content on the web. Publishers can use Discovery as a business development tool, a license verification tool, and to detect plagiarism and copyright infringement. Discovery works by fingerprinting publisher content and then searches the web each hour to find sites that are using all or part of the material.

As a business development tool, Discovery identifies websites that are potential advertisers, subscribers or syndication partners for the publisher. As a license verification tool, Discovery identifies websites that have obtained a valid license and verifies that they are using the content within the terms of the license. As a plagiarism and copyright infringement detection tool, Discovery identifies websites that may be using the content in a commercial manner without license or permission from the publisher.

Discovery enables publishers to send a variety of redress offers to sites that are using their material and monitors the status of those offers. Discovery also provides publishers with a variety of automated escalation actions when their offers are ignored and sites continue to infringe or monetize the content at the publisher's expense. Discovery retains a snapshot of each piece of content it finds on third party sites and creates an audit trail of all actions taken by the publisher and the site with respect to the site's unauthorized use of the content.

"Discovery is unique from other content monitoring and infringement detection services in two important respects," said Mike O'Donnell, CEO of iCopyright. "First, it understands which articles are most widely read and used, allowing for targeted results at a low cost. This allows publishers to zero in on the best opportunities or the most egregious abuses. Second, publishers can adjust the search algorithm to narrow the number of sites and types of sites that are likely to be of particular concern. For example, if a publisher is not concerned with sites that use small amounts of their content, or with sites that are using the content for non-commercial purposes, Discovery can be tuned to ignore those sites."

About iCopyright®

iCopyright solves a problem that is common for online publishers: Allowing users to copy or share articles quickly and easily while protecting and tracking the publisher's content on the World Wide Web. iCopyright is used by Advanstar, Associated Press, Boston Globe, Cygnus Business Media, Globe & Mail, Investors Business Daily, Penton Media, Reuters, SourceMedia and many other publishers.

Press Inquiries:
Mike O'Donnell
CEO
iCopyright
206-484-8561
Email Contact.