YES Connects With Post-Game Coverage Of Yankees World Series Title

News: Page (1) of 1 - 11/05/09

YES Connects With Post-Game Coverage Of Yankees World Series Title Regional Sports Network Will Cover Nov. 6 Victory Parade Down Canyon Of Heroes By Mike Reynolds

Many New York Yankees fans couldn't get enough last night, as YES's post-game coverage of the team's 27th World Series title played big in the Big Apple.YES, the cable TV home to the Bronx Bombers, averaged a 2.1 household rating in the New York DMA, translating into 157,000 households and 222,000 viewers during its 12:15 a.m. to 1:45 a.m. telecast following the team's 7-3 sixth-game victory over the defending champion Philadelphia Phillies, according to Nielsen data.

It was the highest postseason post-game show on YES since Oct. 16, 2004, when the Yankees beat the Boston Red Sox 19-8 in the third game of their American League Championship Series, before their nemesis turned things around en route to ending their 86-year World Series drought. The Nov. 5 coverage, which featured highlights and analysis, plus extensive on-the-field and locker room interviews with the players, including Mariano Rivera, Derek Jeter and World Series MVP Hideki Matsui and his interpreter, peaked with a 3.0 rating in the 12:30 a.m. quarter hour, according to officials at the regional sports network.For those who missed it, or want to bask in the aftermath of the Yankees' title again, YES will, beginning at 7 p.m. tonight, run back-to-back encore presentations of its post-game presentation.As for coverage of the team's ride through the Canyon of Heroes in lower Manhattan on Friday Nov. 6, YES will air the parade live at 11 a.m. until its conclusion. YES will complement the pool feed with additional cameras and its on-air talent, including Kimberly Jones, along the parade route. Bob Lorenz will anchor things live from YES's studios. The parade coverage will also be encored several times over the weekend, according to network officials.

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