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If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all.
In this clip, host Richard John Jenkins takes another look at how searchers use search engines to search. He shows this by trying to find an SEO firm in his neighborhood. He discusses how most people start searches broad to narrow, and he discusses how SEO's make the mistake of optimizing sites for very broad terms. You don't want to optimize sites for broad terms unless you don't have any competition. He explains it in this clip.
How Searchers Search
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lynda.com is an award-winning provider of educational materials, including Hands-On Training(tm) instructional books, the Online Training Library(r), CD- and DVD-based video training, and events for creative designers, instructors, students, and hobbyists.
The lynda.com Online Training Library(r) and CD-ROM titles include such subjects as Photoshop, Flash, Dreamweaver, Illustrator, Office, digital photography, Web design, digital video, and many others. lynda.com's all-star team of trainers and teachers provides comprehensive and unbiased movie-based training to an international membership of tens of thousands of subscribers. Considering the speed at which technology evolves, the Online Training Library(r) is a great solution for keeping your skills current. Library subscriptions begin as low as $25 a month, with no long-term commitment required.
lynda.com also offers volume discounts to groups and organizations. Find out more about multi-user subscription options at http://www.lynda.com/multiuser/
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Related Sites: Digital Producer , Audio Video Producer , Corporate Media News , IBN - IT Business Net , IBN - Internet , VideoBasedTutorials
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